Archive for the ‘Marketing’ Category

Google Ranking Factors – SEO Checklist

Saturday, August 11th, 2007

There are “over 100 SEO factors” that Google uses to rank pages in the Google search results (SERPs). What are the search engine optimization rules?
Here is the speculation – educated guesses by SEO webmasters on top webmaster forums. Should you wish to achieve a high ranking, the various confirmed and suspected Google Search Engine Optimization (SEO) Rules are listed below.

http://www.vaughns-1-pagers.com/internet/google-ranking-factors.htm#positive-on

How to Create Great HTML Emails with CSS

Friday, August 10th, 2007

By Christian MacAuley

HTML emails are widely used for all kinds of professional correspondence. Beyond email newsletters they’re used for all sorts of application-generated messages, such as receipts and confirmations. Styled messages have lots of appeal for marketers, designers and consumers — but for coders, it’s a real headache to create them properly.

http://www.htmlgoodies.com/beyond/css/article.php/3679231

Few Convert at Retail E-Commerce Sites

Friday, April 20th, 2007

APRIL 9, 2007

Many shop. Few buy.
Online merchants convert an average of 2%-3% of their site visitors into buyers, according to the e-tailing group‘s “Sixth Annual Merchant Survey.”

That’s about the same as last year. And the year before that.

The group says that driving the right customers to sites and increasing sales and retention all require more targeted tactics every year. It points to analytics and data mining as the way to make this happen.

Shop.org conducts a similar annual survey with Forrester Research called “The State of Retailing Online.” Conversion rates in that study also average about 2%-3%.

These are averages. What about those who do better?

A Nielsen//NetRatings report called “MegaView Online Retail” cited in Internet Retailer listed the top 10 US retail e-commerce sites in terms of conversion. Every site had a greater than 15% conversion rate, and nearly 25% of visitors to top site Proflowers.com bought something.

eMarketer Senior Analyst Jeffrey Grau says that retailers with industry-leading conversion rates are doing more than just looking at numbers.

“Online retailers who go beyond using traditional Web analytics data to truly understand their customers’ intentions, perceptions and concerns will be rewarded with higher conversion rates,” he says.

More…

‘Cheating’ the search engines

Monday, April 9th, 2007
By Spencer Kelly
BBC Click
We have come to expect a lot from search engines.
Type in a phrase, and we not only expect it to find millions of relevant websites, but we also expect it to list the best or most important sites first.

Woe betide a search engine that requires me to click to page two of the results before I find the site I am looking for.

 

Generally they do a decent job but, up until very recently, if you were to search on the term “miserable failure”, top of the Google search results was the official George Bush page on the official White House site.

More…

Online ads overtake newspapers

Saturday, March 31st, 2007

The amount of money spent on internet advertising in the UK has overtaken the total advertising expenditure of national newspapers for the first time.The marketing milestone has been tracked by the Internet Advertising Bureau (IAB) and published in its biannual study today.

According to its findings, internet ad spend in the UK broke the £2 billion barrier last year, after a 41.2 per cent surge in growth. This compares to just 0.2 per cent increase for newspapers to £1.9 billion.

More…

WEBBY ‘NET TRENDS REPORT WITH TCG

Friday, March 9th, 2007

In partnership with Webby Title Sponsor, The Creative Group, we’ve released our 2007 Internet Trends Report. The Web 2.0 revolution has truly arrived and this trend report, penned by Webby Executive Director David-Michel Davies, will help you navigate the evolving media landscape. Download the full PDF now.