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- 14/10/2007: Web 2.0 how-to design guide
- 22/09/2007: Niche Blogging Tutorials by doshdosh
- 22/09/2007: Internet Marketing articles by doshdosh
- 22/09/2007: D&AD: The best advertising and design in the world! Urbis, Manchester
- 22/09/2007: Hacienda 25 The Exhibition: Fac 491
- 22/09/2007: Design Process - Personal logo design sketches
- 22/09/2007: Popular Articles on Dosh Dosh: August 2007
- 22/09/2007: How to run a brainstorming meeting
- 22/09/2007: TinyURL
- 22/09/2007: Designing Design - by Kenya Hara
Archive for the Articles Category
Few Convert at Retail E-Commerce Sites
20/04/2007 by admin.
APRIL 9, 2007
Many shop. Few buy.
Online merchants convert an average of 2%-3% of their site visitors into buyers, according to the e-tailing group’s “Sixth Annual Merchant Survey.”
That’s about the same as last year. And the year before that.
The group says that driving the right customers to sites and increasing sales and retention all require more targeted tactics every year. It points to analytics and data mining as the way to make this happen.
Shop.org conducts a similar annual survey with Forrester Research called “The State of Retailing Online.” Conversion rates in that study also average about 2%-3%.
These are averages. What about those who do better?
A Nielsen//NetRatings report called “MegaView Online Retail” cited in Internet Retailer listed the top 10 US retail e-commerce sites in terms of conversion. Every site had a greater than 15% conversion rate, and nearly 25% of visitors to top site Proflowers.com bought something.
eMarketer Senior Analyst Jeffrey Grau says that retailers with industry-leading conversion rates are doing more than just looking at numbers.
“Online retailers who go beyond using traditional Web analytics data to truly understand their customers’ intentions, perceptions and concerns will be rewarded with higher conversion rates,” he says.
Posted in Marketing, Articles | Print | No Comments »
Improving Your Process: Site Planning Guides
19/04/2007 by admin.
Sometimes improving your process not only helps yourself, it can benefit your clients as well. Using your time more effectively allows a client to receive more time and effort from you focused on enhancing the project as opposed to spending time resolving miscommunication.
Posted in Tutorials, Articles, Web Design | Print | No Comments »
Firefox 2.0 and Access Keys
19/04/2007 by admin.
Author: Gez Lemon:
Update: Numeric access keys now work in Firefox 2.0.0.1, which is available through auto-update.
Firefox 2.0 uses Shift+Alt as the keystroke combination to invoke access keys. On the surface, this appears to be a great idea, as it avoids clashing with the shortcut keys used for the browser. Unfortunately, the new behaviour has been poorly implemented and breaks all websites that have implemented access keys using numeric values, as access keys specified with numeric values cannot be accessed in Firefox 2.0.
Posted in Accessibility, CSS, Articles, Web Design | Print | No Comments »
Avoid 404
19/04/2007 by admin.
Another appropriate title for this post could be “fix it before you break it”. Although a proper written 404 page can help you out it is better if you redirect a user to a new location (301) or return him a page that says that the page did exist, but will never return (410). The problem is that a lot of web companies start completely over when building a new web site and do not really look at the existing site. The result is that once a new site has been released, the old links are rendered outdated and now return a 404.
Posted in Tutorials, Coding, Articles, Web Design | Print | No Comments »
Web 2.0 wonders: Yelp
09/04/2007 by admin.
Technology editor, BBC News website
When Jeremy Stoppelman was 14 years old he had a subscription to Forbes magazine and dabbled in the stock market.
His ambition was to one day run his own company and be featured in his magazine of choice. Fifteen years later and both goals have been accomplished.
Mr Stoppelman is the co-founder and chief executive of Yelp.com, easily the internet’s most sophisticated solution to finding local information and reliable reviews of services.
“I was a computer nerd but also investing in stocks in high school,” he says.
Posted in Web 2.0, Community building, Articles, News | Print | No Comments »
Web 2.0 wonders: Meebo
09/04/2007 by admin.
Technology editor, BBC News website
The “it” in question is Meebo, a web-based instant messaging (IM) system which lets users send and receive messages from a number of different IM services, such as AOL, MSN, Yahoo and Jabber.
It is an elegant solution to the problem of having multiple accounts - many of which are not interoperable - and requiring different software downloads.
Posted in Web 2.0, Community building, Articles, News | Print | No Comments »
Web 2.0 wonders: StumbleUpon
09/04/2007 by admin.
Technology editor, BBC News website
But Camp is still only 28-years-old, and could easily pass as a fresh-faced young engineer at Yahoo or Google.
He runs a team of developers and engineers and oversees one of the most popular social networking tools on the web.
The idea behind StumbleUpon is simple.
“Click a button, find something cool was the very basic premise,” he says.
Posted in Web 2.0, Articles, News | Print | No Comments »
Web 2.0 wonders: Zooomr’s Kris Tate
09/04/2007 by admin.
Technology editor, BBC News website
Or do you move away from your family, 800 miles south to San Francisco and single-handedly build a photo-sharing website that will eventually have 100,000 users around the world?
Kris Tate, a softly-spoken and impossibly polite teenager, did the latter.
Now 18 years old, Tate is the coding expert responsible for Zooomr, one of the most popular photo websites on the net.
Posted in Community building, Web 2.0, Photography, Articles, News, Technology | Print | No Comments »
What is this thing called Web 2.0?
09/04/2007 by admin.
Technology Correspondent, BBC News website
Back then crazy prices were paid for small companies and extravagant claims were made for the way they were about to re-write the rules of so many markets.
In 2006 and 2007 similar amounts of hyperbole and cash are being lavished on innovative net start-ups playing around with Web 2.0 technology, the name given to the second coming of the web.
But has anything changed or are we about to see another crash?
“No,” said Klaus Hommels, a venture partner at Benchmark Capital and one of the first investors in Skype. “Now is completely different to 2000.”
Posted in Web 2.0, Articles, News | Print | No Comments »
‘Cheating’ the search engines
09/04/2007 by admin.
BBC Click
Woe betide a search engine that requires me to click to page two of the results before I find the site I am looking for.
Generally they do a decent job but, up until very recently, if you were to search on the term “miserable failure”, top of the Google search results was the official George Bush page on the official White House site.
Posted in Marketing, Articles, News, Web Design | Print | No Comments »