Archive for the ‘Advertising’ Category


Tuesday, January 23rd, 2007

Record of tomato workshops which was held from 2000 till 2002. Including works by the participants, interview to tomato, the photographs of workshops and so on.


The It Factor

Saturday, January 20th, 2007

What makes something the real thing? It’s more than functionality, popularity, or beauty. The author Owen Edwards wrote a book in 1983 that gave this phenomenon a name: Quintessence.

Read more…


Thursday, January 18th, 2007

Site by tha ltd

I find the work coming out of Asia to be the most exciting on the web, with Japan and South Korea leading the way. This site from Yugo Nakamura’s company, tha ltd, is a prime example. It uses progressive levels of scripting and forward thinking to showcase a like-minded company in an innovative way.

Check out Experience Uniqlo Explorer for the most experimental part of the site and notice how a grid is built out of the clothes collection of this company. Now click one of the thumbnails and notice that the high-resolution image of that particular item is now visible. Click that item again to return to the grid and notice how the grid now forms the visual appearance of the clothing item you just viewed, built with thumbnails of the clothing line in matching colors.

This is advanced and intelligent design — maybe too advanced for some — but this type of creative thinking and experimental work has fuelled many web designers’ imaginations and earned Nakamura a place in web design history.


Bringing the Nike Air Max site to life

Thursday, January 18th, 2007

by Ann Marsh

Long ago, I traded in my running shoes for a yoga mat. But if a website could lure me back to the pavement, it would be the new Nike Air Max site designed by Big Spaceship. Experiencing the site, I recalled my most sublime runner’s high (only this time set to an orchestral rock-and-roll track with swirling effects). I’m talking about the site’s Run on Air feature, in which you can view a female runner, decked out in Nike gear, sprinting through a motion graphics landscape set to music. And for you hoopsters, there’s Ball on Air, which features a male athlete adroitly dribbling a basketball through a similar motion graphics atmosphere. Hit a key, and you’ll send either athlete through a hail of illusions.

PSYOP Takes Flight with Motley Bird

Tuesday, January 16th, 2007

Some energy drinks may give you wings, but Motley Bird redefines flight. Creative collective PSYOP recently created an animated tribute to the new carbonated beverage with a delightfully dark display of beauty for Third Skin. The spot, entitled “Lovebirds,” began airing November 21st.