Web 2.0 wonders: Yelp

By Darren Waters
Technology editor, BBC News website
The web has evolved into an indispensable tool for our daily lives. But who are the people driving this growth? All this week the BBC News website is speaking to young, talented web pioneers working in Silicon Valley and beyond.

When Jeremy Stoppelman was 14 years old he had a subscription to Forbes magazine and dabbled in the stock market.

His ambition was to one day run his own company and be featured in his magazine of choice. Fifteen years later and both goals have been accomplished.

Mr Stoppelman is the co-founder and chief executive of Yelp.com, easily the internet’s most sophisticated solution to finding local information and reliable reviews of services.

“I was a computer nerd but also investing in stocks in high school,” he says.

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