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‘Cheating’ the search engines

Posted By admin On 09/04/2007 @ 12:11 pm In Marketing, Articles, News, Web Design | No Comments

By Spencer Kelly
BBC Click
We have come to expect a lot from search engines.
Type in a phrase, and we not only expect it to find millions of relevant websites, but we also expect it to list the best or most important sites first.

Woe betide a search engine that requires me to click to page two of the results before I find the site I am looking for.

 

Generally they do a decent job but, up until very recently, if you were to search on the term “miserable failure”, top of the Google search results was the official George Bush page on the official White House site.

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