Online ads overtake newspapers

The amount of money spent on internet advertising in the UK has overtaken the total advertising expenditure of national newspapers for the first time.The marketing milestone has been tracked by the Internet Advertising Bureau (IAB) and published in its biannual study today.

According to its findings, internet ad spend in the UK broke the £2 billion barrier last year, after a 41.2 per cent surge in growth. This compares to just 0.2 per cent increase for newspapers to £1.9 billion.

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