Site by [1] tha ltd

I find the work coming out of Asia to be the most exciting on the web, with Japan and South Korea leading the way. This site from Yugo Nakamura’s company, tha ltd, is a prime example. It uses progressive levels of scripting and forward thinking to showcase a like-minded company in an innovative way.

Check out Experience Uniqlo Explorer for the most experimental part of the site and notice how a grid is built out of the clothes collection of this company. Now click one of the thumbnails and notice that the high-resolution image of that particular item is now visible. Click that item again to return to the grid and notice how the grid now forms the visual appearance of the clothing item you just viewed, built with thumbnails of the clothing line in matching colors.

This is advanced and intelligent design — maybe too advanced for some — but this type of creative thinking and experimental work has fuelled many web designers’ imaginations and earned Nakamura a place in web design history.

[2] More…

[3] http://www.uniqlo.com/us/