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Bringing the Nike Air Max site to life

Posted By admin On 18/01/2007 @ 12:31 am In Advertising, Animation, Articles | No Comments

by Ann Marsh

Long ago, I traded in my running shoes for a yoga mat. But if a website could lure me back to the pavement, it would be the new [1] Nike Air Max site designed by [2] Big Spaceship. Experiencing the site, I recalled my most sublime runner’s high (only this time set to an orchestral rock-and-roll track with swirling effects). I’m talking about the site’s Run on Air feature, in which you can view a female runner, decked out in Nike gear, sprinting through a motion graphics landscape set to music. And for you hoopsters, there’s Ball on Air, which features a male athlete adroitly dribbling a basketball through a similar motion graphics atmosphere. Hit a key, and you’ll send either athlete through a hail of illusions.

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URL to article: http://robotzoo.co.uk/2007/01/18/bringing-the-nike-air-max-site-to-life/

URLs in this post:
[1] Nike Air Max site: http://www.nike.com/nikeair/us/
[2] Big Spaceship: http://www.bigspaceship.com/
[3] http://www.nike.com/nikeair/us/: http://www.nike.com/nikeair/us/

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